The #1 Need of Your Client

Your clients come to you because they need to be heard and understood. Your clients will not be inclined to listen to what you have to say until they have unloaded what's on their mind. Once they have the chance to 'get it all out,' they will then be ready to listen --and more importantly-- ready to be coached.

Ears Wide Open

As coaches, we have stores of helpful information to share. Often times, we can't wait to jump in and blurt out our wisdom. The fact is, that just has to wait. More often than not, all we need to do is just be there... ears wide open.

It is easy to miss that our strongest clients need this kind of support, too. Sometimes highly effective and very powerful people have an even greater need to be heard and understood. Isn't that true for you?

Observe what happens in your practice this week when you first seek to understand. Draw your client out. Repeat back to them what you heard them say, then validate them by showing you understand.

When you join the Life Coaching Book Club you receive great books and terrific conversation. What could be better than this?

There's no charge to participate and you don't even need to buy the book. Chapters are posted weekly and have linked discussion groups. This fun new feature is for all Friends of CTA and is sponsored by Coach Training Alliance.

Our first book is Think and Grow Rich for Coaches.
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