Expanding Your Coaching Vision

Many coaches are fixated on the one-to-one coaching model. They provide coaching services exclusively to individual clients.

If you’re one of those coaches, that’s fine. You’re making a positive contribution to people’s lives. But you may be missing some opportunities to make an even greater positive impact on people and organizations, and greater income for yourself. I’d like to challenge you in this brief article to expand your vision of coaching to include “coaching corporate teams.”

Coaching corporate teams in concept is similar to coaching individuals. Instead of finding an individual who wants improvement, you find an organization. Then you deliver your services to teams of individuals within the organization.

In some one-to-one coaching situations, the organization’s supervisors, managers, and leaders can thwart your client’s progress. If your client and your client’s boss speak different languages and are heading in different directions, the coaching process can be inefficient at best, and possibly even ineffective.

The Team Approach
When all of the interrelated individuals are gathered as a team in the same coaching sessions, the personal intentions and purposes of the participants become unified. Their goals come into alignment with the goals of the department and the organization. Communications and performance improve, and corporate profits increase.

In order to spot opportunities for corporate coaching, you may need to look beyond the need that is originally presented. I strongly encourage you to incorporate team coaching into your practice. You will be impressed with the positive results it produces for your client organizations, and the financial benefits it produces for you.