by David Herdlinger
Many coaches are fixated on the one-to-one coaching model. They provide coaching services exclusively to individual clients.
If you’re
one of those coaches, that’s fine. You’re making a positive
contribution to people’s lives. But you may be missing some
opportunities to make an even greater positive impact on people
and organizations, and greater income for yourself. I’d like
to challenge you in this brief article to expand your vision of
coaching to include “coaching
corporate teams.”
Coaching corporate teams in concept is similar to coaching individuals. Instead of finding an individual who wants improvement, you find an organization. Then you deliver your services to teams of individuals within the organization.
In
some one-to-one coaching situations, the organization’s supervisors,
managers, and leaders can thwart your client’s progress. If your client
and your client’s boss speak different languages and are heading in
different directions, the coaching process can be inefficient at best,
and possibly even ineffective.
The
Team Approach
When all of the interrelated individuals are gathered as a team
in the same coaching sessions, the personal intentions and purposes
of the participants become unified. Their goals come into alignment
with the goals of the department and the organization. Communications
and performance improve, and corporate profits increase.
In
order to spot opportunities for corporate coaching, you may need to
look beyond the need that is originally presented. I strongly encourage
you to incorporate team coaching into your practice. You will be
impressed with the positive results it produces for your client
organizations, and the financial benefits it produces for you.
David
Herdlinger is an attorney and former judge He now coaches
teams in the corporate market and is the author of The
Sage and Scholar's Guide to Coaching Corporate Teams.
Thanks for the nice site.
Try to looking at it from a different angle, a more creative angle and pair a specialty with a business market.
For example working with single executive women to help them find their soulmate. Or helping solo entrepenuers build their business around lifestyle choices. See how there is a business market there but the topic is none business orientated?
Try to looking at it from a different angle, a more creative angle and pair a specialty with a business market.
For example working with single executive women to help them find their soulmate. Or helping solo entrepenuers build their business around lifestyle choices. See how there is a business market there but the topic is none business orientated?