Wednesday, December 28. 2005
Expand Your One-on-One Coaching Practice.
by Laurie Cameron
There are many ways to expand your
one-on-one coaching practice. One of the most cost effective is to work
with more than one person at the same time. You can start an ongoing
coaching group developed around your specialty. You can offer seminars
or classes that meet multiple times or do one time workshops or
presentations. You have a higher income than one-on-one coaching while
your participants generally pay less than they would for individual
coaching. Be sure that your groups are tied closely to your niche and
specialty otherwise your marketing will be much too scattered.
Another way to expand your coaching practice is by packaging and selling your intellectual property. This is what you've learned and what you know that you want to share with your target market. This might be a published book or an e-book or perhaps an e-course, which is a course or a program which you developed and you distribute by email. Think of this as coaching through your written word.
Lesson 14 and a couple of the supporting documents in the Coach Training Accelerator cover this question in more detail, as well as weeks 18 and 20 in the Certified Coach Program. However you choose to expand your business beyond one-on-one coaching be creative, be consistent and persistent, and find a way to make it happen.
Tuesday, December 13. 2005
Absorbing New Clients
The most important thing to know about marketing your professional services is experience. Not how much experience you have, but how much you let your prospects experience you as a person! People need to know you before they can trust you with their private thoughts and personal situations.
Allow people to experience you before they make a buying decision. You can do this in ways that don't require advertising or selling. In fact, those two intrusive techniques will cost you clients.
Gradually absorb new client by building awareness, interest, and an understanding of YOU. In other words, educate your market. Consider the following absorption techniques that enable people to get to know you:
1. a free subscription to your monthly newsletter
2. free participation in a teleclass you teach
3. free attendance at one of your public speaking engagements
4. a free 30 minute coaching consultation or meeting
The next steps includes fee-based options:
5. a copy of your audio tape or book
6. attendance at your next workshop
7. group coaching or masterminding
8. one-on-one coaching
Notice how each step builds upon the last. You can find more details on these absorption techniques at Fill Your Coaching Practice. The idea is to give part of yourself away, but don't give it all away. People will want to coach with you because of who you are and what you have demonstrated you can do for them.
Allow prospective clients to be gradually absorb into your practice and they will cheerfully soak in all you have to offer.
Comments
Sat, 11.08.2008 14:46
My favorite quote is... "If your sea chart doesn't match reality, go with reality." Old Mariner saying. :)Comments ()
Sun, 10.26.2008 12:43
Great Insight! I really found the tools and techniques Helpf ul - Thank You!Comments ()
Fri, 07.18.2008 14:22
Overwhelm-induced intertia! I 've never heard it put quite l ike that - but you can bet I'v e experienced it! Every [...]Comments ()
Sat, 06.21.2008 21:33
Darlene, I couldn't agree w ith you more. It is so importa nt to help these kids realize that they can do anythin [...]Comments ()
Sun, 05.18.2008 17:40
I happened upon your blog by c hance, but can never pass up a n opportunity to talk about go als. I agree that resol [...]Comments ()