Life Coaching Blog

Here are three reasons to become an expert in your field:

1. Experts make more money.
2. Command more respect.
3. Gain more control.

The Magic of Thinking Small
In developing your niche, smaller is better. The more focused you are on a specific market, the better you can serve that market. The smaller the market, the easier it is for you to research and meet the needs of those clients. The added bonus is that it is easier and also less expensive to market to those prospective clients.

Serving too many different types of clients can stunt your growth and hold you back. You can't be all things to all people. People won't be able to "get you," which - after all - is what they are buying. Is it not?

Discovering and refining your niche is a special focus of the ebook, Exploring Coaching and the new Sage and Scholar's Guide series (see below).

Consider defining what you are good at and narrowing your focus and client base. Marketing your business will be easier, you will provide better service, and you will be richly rewarded while gaining high visibility.