Monday, August 21. 2006
Are 30 Million Clients Enough?
by A. Drayton Boylston, Executive Coach
As I talk with coaches from all over the world, the most consistent comment I hear is, “I can’t find real executives to coach.” Hmmm…
What does your practice look like? Do you have high paying executive clients? Do you wish you had? Do you wonder why you don’t?
Most every coach that I know wants to have more executives as clients and for good reason:
- Executives pay well ($350-1000+ an hour- yes, that much!)
- Executive coaching impacts many lives (the trickle-down factor)
- Executive coaching engagements last longer (average 14 months according to Linkage)
What’s not to like?
According to the U.S. Department of Labor there are over 30 million upper managers and executives in the United States alone. 30 million! Do you think there are enough clients out there to fill up all of our coaching practices?
I hear many self-imposed hurdles from coaches. “I don’t have business experience,” “I don’t speak their language,” “I don’t have the same schooling they do,” and so on.
What it boils down to is confidence. If you have confidence in the work that you do and the positive impact you have on lives, then you can coach executives. They are no different than your other clients… only they pay better and last longer.
Carpe diem!
Add
Executives to Your Practice
You've thought about it. You've talked about it. Now it's time to step up!
Learn the exclusive process and the proven techniques for coaching executives in the Executive Coaching QuickStart™ course.
Former Fortune 100
executive, Drayton Boylston, shares the secrets that enable
you to land your first executive clients before this
class ends! Starts Wednesday, August 23rd
Comments
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