Life Coaching Blog

Many coaches are fixated on the one-to-one coaching model. They provide coaching services exclusively to individual clients.

If you're one of those coaches, that's fine. You're making a positive contribution to people's lives. But you may be missing some opportunities to make an even greater positive impact on people and organizations, and greater income for yourself. I'd like to challenge you in this brief article to expand your vision of coaching to include "coaching corporate teams."

Coaching corporate teams in concept is similar to coaching individuals. Instead of finding an individual who wants improvement, you find an organization. Then you deliver your services to teams of individuals within the organization.

In some one-to-one coaching situations, the organization’s supervisors, managers, and leaders can thwart your client’s progress. If your client and your client’s boss speak different languages and are heading in different directions, the coaching process can be inefficient at best, and possibly even ineffective.

The Team Approach
When all of the interrelated individuals are gathered as a team in the same coaching sessions, the personal intentions and purposes of the participants become unified. Their goals come into alignment with the goals of the department and the organization. Communications and performance improve, and corporate profits increase.

In order to spot opportunities for corporate coaching, you may need to look beyond the need that is originally presented. I strongly encourage you to incorporate team coaching into your practice. You will be impressed with the positive results it produces for your client organizations, and the financial benefits it produces for you.

David Herdlinger is an attorney and former judge. He now coaches teams in the corporate market and is the author of The Sage and Scholar's Guide to Coaching Corporate Teams.

See below...

Corporate Coaching
Home Study Course

If you've ever wondered what it would be like to coach in the corporate market, this program is for you!

If you've been trying to sell people on the virtues of life coaching but striking out most of the time, try something that gets great results. There are four ways for coaches reach six figure success and do their most soul satisfying work:

1. Become an Icon
You've got a bold original message, a lot of charisma, and you love to travel, getting up in front of BIG audiences. Oh, not your style? If the last thing you want to do is be in the spotlight, you're in good company. Most coaches are introverts, preferring quieter methods to make it big in coaching.

2. Call Everyone in Your Huge Rolodex
You've amassed a large active rolodex of colleagues. It's a gold mine! You only need ask. No big rolodex? Don't feel bad. This is a rare person -- a master networker, a mover and shaker. We're not all type A and upbeat in the morning.

3. Teach 'em How
You've got a marketable skill (something like branding or networking skills) that people are scrambling to buy. If you're not sure whether you have a skill to sell, then now is not the time to pursue this method. Maybe later after you've developed a...

4. Target Market
This is the fastest and easiest way to build your coaching business. Instead of pushing a unique message, doing a lot of warm calling or selling that skill bucket you have--target one very specific group of people. (For example: financial planners. See how narrow and specific that is?) Get to know what makes them tick and what is getting in their way.

But don't get in your own way about this. You don't need expertise or credibility, at first, because you'll tailor your offer to fit that specific market like a glove.

Rhonda Hess is is a Coaching Business Success Strategist and founder of Prosperous Coach. Sign up for her complimentary teleseminar Four Roads to Coaching Success. See below...

If you're not making a big splash with your current coaching niche, stop the struggle and learn what will finally bring that constant flow of clients you long for.