Discovering and capitalizing on your niche can be the single most
powerful concept you develop for your coaching practice. Defining
your area of expertise and marketing that to the world differentiates
you from your competition and allows you to operate from a position
of strength and confidence.Here
are three reasons to become an expert in your field:
- Experts
make more money.
- Command
more respect.
- Gain
more control.
The
Magic of Thinking Small
In developing
your niche, smaller is better. The more focused you are on a specific
market, the better you can serve that market. The smaller the market,
the easier it is for you to research and meet the needs of those
clients. The added bonus is that it is easier and also less expensive
to market to those prospective clients.
Serving
too many different types of clients can stunt your growth and hold
you back. You can't be all things to all people.
People won't be able to "get you," which - after all -
is what they are buying. Is it not?
Discovering
and refining your niche is a special focus of the ebook, Exploring
Coaching and the new Sage and Scholar's
Guide series (see below).
Consider
defining what you are good at and narrowing your focus and client
base. Marketing your business will be easier, you will provide better
service, and you will be richly rewarded while gaining high visibility.
New
Series on Specialty Coaching
In the new
Sage
and Scholar's Guide™ programs, distinguished
authors and experts share their secrets to success in coaching
specialties areas like Singles, Entrepreneurs, Executives, and
more.
CTA President,
Will Craig says, "We've always wanted to offer advanced coaching
programs that would help coaches define their niche and make their
coaching businesses extremely profitable. This is the perfect
vehicle to learn from the top coaches and mentors in the profession
without spending a fortune." Learn
more...
