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Course Curriculum

Lesson 1: Creating Value from the Inside Out

  • Foundational Experience
  • Authenticity
  • Being vs. Doing
  • Insights on Focus
  • The Picture of Your Practice
  • Identifying Your Intentions

Lesson 2: Mastering the Sample Session

  • How the Sample Session Works
  • Letting Go of the Outcome
  • Gaining the Desired Results
  • What Makes Coaching Effective
  • Hiring Your Own Coach
  • Who Are Your Clients

Lesson 3: Co-Creating the Relationship

  • The Coach’s Role
  • The Client’s Role
  • What To Do with Your Expertise
  • Coaching vs. Consulting
  • Coaching vs. Therapy
  • Ethics and Standards
  • When to Fire Your Client
  • Coaching Agreement
  • Standards & Ethics
  • Pro Bono Barter Coaching

Lesson4: Following Vision with Action

  • Reflecting What’s Inside to the Outside World
  • Passion and Expertise
  • Attracting Your Ideal Clients
  • Your Hottest Undeniable Benefit
  • What Is Your Message?
  • Specialties and Niches
  • Teaching What We Need to Learn
  • Your HUB Statement
  • SMART Goals

Impeccable Business Sense

Lesson 5: Rising to the Professional Level

  • Reinforcing Moments
  • Preparing to Take Flight
  • Building a Coaching Community
  • Advisors and Resources
  • Your Own Advisory Board
  • Honor and Recognition
  • Building Your Referral Engine
  • Generating a Resource List
  • Your 30 Second Message
  • Your Professional Team

Lesson 6: Taking Care of Business

  • Your Home Office
  • Establishing Clear Boundaries
  • Choosing a Business Structure
  • Domain Name Registration
  • Protecting Your Work with Copyrights
  • Trademarks and Trade Names
  • Toll-free Phone Numbers
  • Client Log
  • Virtual Assistant Partnerships

Lesson 7: Setting Your Rates and Accounting for Success

  • Coaching Fee Ranges
  • Value Exceeds Benefits
  • Clients Investing in Themselves
  • Record Keeping Systems
  • Accounting – Keeping It Simple
  • Credit Card Merchant Accounts
  • Alternative to Credit Cards
  • Client Tracking & Management
  • Client Compass System
  • From Techno-Woes to Techno-Wows

Lesson 8: Thinking Like a Self-Employed Professional

  • Possibility Thinking
  • Announcing Your Arrival
  • Demonstrating Integrity
  • Responding With Ability
  • Making a Timely Response
  • Professional Courtesy
  • Coaching Friends and Family
  • Acknowledging & Reciprocating
  • Warm Letter Example
  • High Tech vs. High Touch

Effective Coaching Tools

Lesson 9: Tuning In

  • The Master Tools of Coaching
  • Offering a Most Precious Gift
  • Getting Out of the Way
  • Being Blank
  • What to Listen For
  • The Coachable Moment
  • Wading Into the Story
  • Five Listening Reference Points

Lesson 10: Delivering Powerful Questions

  • Appreciative Inquiry
  • Formulating Questions
  • Coming In for a Landing
  • Telescoping In and Pulling Back
  • Five Types of Questions
  • Don’t Let Them Wiggle Away
  • The Non-Answer Answer
  • Using Your Voice
  • Dynamic Listening
  • Six Keys to Powerful Questions

Lesson 11: Responding Intuitively

  • What is Intuition?
  • Respect and Trust
  • Don’t Hold Back
  • Endorsing
  • Holding Up a Mirror
  • Relating
  • Challenging
  • Summarizing
  • Re-framing
  • Goal Mapping

Lesson 12: Developing Strong Support Systems

  • The Right Stuff
  • Being At Choice
  • Making A Commitment
  • Strategic Planning
  • Over-Achievers, Over-Promisers
  • Rich Resources–Creating Allies
  • Establishing Balance
  • Providing Accountability
  • Raising Awareness
  • Achieving Balance
  • Daily Practices
  • Open Challenge Forum

Becoming a Client Magnet

Lesson 13: Attracting Versus Selling

  • Stop Selling & Start Connecting
  • Show, Then Tell
  • The Importance of Being Seen
  • Direct One-on-One Contact
  • Joining Groups & Having Fun
  • Letting People Experience You
  • Client Attraction Plan
  • Worksheet
  • Upside Down Marketing
  • 10 Ways to Promote Your Practice

Lesson 14: Gaining Visibility and Credibility

  • Reaching a Wide Audience
  • Speaking to Groups
  • Structuring a Presentation
  • The Call to Action
  • Workshops and Classes
  • Writing and Publishing
  • Three Great Reasons to Write
  • Group Coaching
  • 10 Design Steps for Events
  • Eight Steps for Group Coaching
  • Group Coaching Flier
  • Email Newsletter Example

Lesson 15: Niche to Be Rich

  • Developing Your Top Markets
  • Making the Upgrade
  • Your Niche Market
  • Become an Expert
  • The Magic of Thinking Small
  • All Things to All People
  • Drilling Down to Your Niche
  • Making the Most of the Web
  • Digital Publishing
  • Your Website Communications Center
  • Why Should I Get Online?

Lesson 16: Implementing the High Touch Approach

  • Building Trust
  • Authenticity
  • Clear Communication
  • Consistency and Integrity
  • Responsiveness
  • The Call to Action
  • Referral-Based Business
  • Making Money While You Market
  • 20 Marketing Approaches
  • Leverage Your Marketing

Masterful Coaching Sessions

Lesson 17: The Art of Coaching

  • Artful Coaching
  • Being Right Sized
  • The Blank Canvas
  • Hijacking the Agenda
  • Clarifying the Client’s Agenda
  • The Tip of the Iceberg
  • Venturing Out of the Comfort Zone
  • Tools For Creating

Lesson 18: Seizing the Coachable Moment

  • Nine Subtle Clues
  • Offbeat Phrases & Missing Pieces
  • Strong or Weak Energy
  • Inconsistent Statements
  • Nervous Laughter
  • Contradictory Emotions
  • Limited Perspectives
  • Role Inflation
  • Throw Away Comments
  • Timing… Is Everything
  • Going Deep

Lesson 19: Inviting the Shift

  • Reflecting
  • A Glimpse of the Future
  • Shifting Focus
  • Lighting the Way
  • When to Push
  • Time and Balance

Lesson 20: Framing the Masterpiece

  • Endorsing and Empowering
  • Inspiring Action
  • Getting SMART
  • Spotting the Tire Kickers
  • Upping the Challenge
  • Coaching Session Transcript
  • Coaching Magic