THE ART & SCIENCE OF Authoring Your First Book


Authoring Your First Book

Telling and Selling Your

We write to see what we have
to say. We write about what we most want or need to learn.
So how do we turn our ideas and passions into an
honest-too-goodness book?

It all begins when when we
schedule appointments with ourselves to write. This course
thoroughly examines what happens next, where we need to
go, and how to get there.

Writing a book can be engaged
in a systematic, structured way for effective and
successful results. It’s not always easy, but it can be
simple if you follow the right path.

Using materials and resources
designed especially for the first time author,
you will:

  • Use a powerful writing system
    to complete your book
  • Discover and implement the seven
    of successful writers
  • Learn the proper architecture of a
    and how to build it
  • Explore the diversified spectrum of publishing
  • Gain a distinct awareness of how
    books are marketed
    and sold
  • Cement your position as a recognized
    and respected expert
  • Add visibility and credibility
    for enhancing professionalism and passive income

In the four
teleseminars we discuss the art, craft, science, and
business of writing a book. Telling and selling your

Session 1 – The Art
of Writing

Session 2 – The Craft of Writing

Session 3 – The Science of

Session 4 – The Business of

Each session is mentored by David Krueger MD,
Mentor Coach and Dean of Curriculum for Coach
Training Alliance
. He is an Executive Mentor
Coach and CEO of MentorPath, a coaching, wellness, and
publishing firm. He was elected to the American Society of
Journalists and Authors.

Your Expert Guide

Dr. Dave has authored 16 books, and is a national
feature columnist. He has published with large and small
traditional publishing houses, print on demand, eBooks,
fulfillment houses, as well as forming his own publishing
group, MentorPath Publications.

Dave’s new book, The Secret Language of
, an international summer 2009
release, is a feature of McGraw Hill Professional

Who Is This Program

This course is designed specifically for coaches
wanting to write their first book. The program is also
ideal for anyone who has started a book but hasn’t quite
been able to finish it. The secret is in the
which Dave willingly shares with you in
this four-part teleseries.

The Art & Science of

Authoring Your First Book

Monday and
Tuesdays, March 30 and 31; April 6 and 7

7 – 8pm Eastern Time

Convert to local time.

4 Sessions, only

(Normally $298.
Register today to receive 1/2 off)

Sessions are recorded for those with schedule


* This coach specific training program
teaches the Core Competencies of the International
Coach Federation and may be applied toward
certification through the ICF Portfolio Track.

Dr. David Krueger
David Krueger, MD

Author and Mentor

Dr. Krueger speaks and writes from

Join him as he shares the little-known
he’s learned while on the path
of writing and publishing sixteen books.

“An intensive and empowering journey with
practical exercises and reflections to write my

Marlene Lariviere MBA


“Dave teaches a revolutionary methodology that
enables me to create and capture my stories. His
lifelong knowledge as Psychoanalyst and writer
turned Mentor Coach underlies his gut knowledge of
what works and what doesn’t.”

Susan Farrell Goodman, CEO Goodman


“An invaluable addition to my life coach
business. ”

Sharon Jentzer

Wellness Coach


“A totally engaging, enjoyable, and informative
experience for me as a new writer.”

Connie Neeley

Founder, Neeley Marketing Systems